Getting started with the Google Ad Grant for Non Profits in New Zealand

Posted by
Tess Bullen
Getting started with the Google Ad Grant for Non Profits in New Zealand
Google Ads Grants for Non-Profits is a game-changer for charities in New Zealand looking to make a lasting impact in their communities. We've recently been talking to a few non profits about this amazing grant from Google and the opportunities it can offer for brand exposure, new partnership opportunities and donations.

Google Grants, the gamechanger for charities

Google Ads Grants for Non-Profits is a game-changer for charities in New Zealand looking to make a lasting impact in their communities. We've recently been talking to a few non profits about this amazing grant from Google and the opportunities it can offer for brand exposure, new partnership opportunities and donations.

Each qualifying nonprofit has access to up to $10,000 per month in search ads shown on Google. With the right strategy, non-profits can maximise their digital reach to a much wider audience and gain more donations and engagement in your work. Charities that have used the Grant, have increased numbers of people visiting their website and have received more donations, from a wider group of people than they have been able to connect with before.

Not sure what Google Ads are? - Read more about Google Ads here.

Are we eligible for a Google Ads Grant?

Google requires non profit organisations to hold valid charity status. In New Zealand that would usually means being a registered charity, you can read more about becoming a registered charity at www.charities.govt.nz. Governmental entities, hospitals, and schools are not eligible for Google Ad Grants, although philanthropic arms of schools may qualify.

The non profit must also have a functioning website with substantial content that meets the Google Ad Grants’ policy requirements. Read more on the Eligibility for the Google Ad Grant.

Well Good Creative can help you set up your website to be eligible for the Google Ads Grant. We are currently helping a couple of charities to do this.

Maximising your impact: Using Google Ads Grants for charities in New Zealand

Google Ads Grants offer NZ charities up to a very-generous $10,000 USD per month in advertising credits on the Google Ads platform. This invaluable resource allows non-profits to promote their missions, attract volunteers, and raise much-needed funds without the financial burden. In a digital world where visibility is everything, harnessing the power of Google Ads grants can be the key to expanding non-profit organizations' reach and impact. By targeting relevant keywords and optimising their ads, non-profits can increase their online visibility, attract more visitors to their websites, and ultimately convert them into supporters and donors.

Getting the most from the $10,000

Our SEM team helps charities manage their monthly grant spend to ensure the best use of these funds with high-quality digital marketing strategies and ads that target the right audiences for that non profit goals.

  1. Make sure your organisation meets the  Eligibility Criteria,
  2. Get your website ready to meet the requirements - get some free advice from our team to get your started.
  3. Apply for the Grant.
  4. Develop a digital strategy to reach your marketing/engagement/donation goals and maximise the use of the grant.
  5. optimise your ad spend with proper keyword selection and audience targeting,
  6. create compelling ad copy that draws visitors and donors and
  7. optimise your website landing pages, so that you are converting people to your mission, or donations when they get there.
  8. Actively manage and adjust the Google Ads campaigns. Monitor results in Google Analytics and with Google Ad Tools.
  9. Conversion Tracking: Implement conversion tracking to measure the effectiveness of your campaigns in achieving your goals, whether it's driving donations, increasing volunteer sign-ups, or raising awareness.
  10. Use conversion tracking data to refine your targeting and messaging for better results.

What results can you expect using the Grant?

You can expect some very significant changes to your engagement rates, more website visitors and more conversions, whether than be memberships, donations or volunteers for your cause. Your outcomes will be dependent upon the quality of your adword campaigns and strategy, as well as your marketing and engagement goals. As an example, small charity that we have worked with achieved a 40% increase in web traffic, greater engagement in volunteering and 10% more event ticket sales, plus nearly 10% more donations.

By implementing these strategies and best practices, non-profit organisations in New Zealand like yours can really benefit greatly from the Google Ad Grants to raise awareness, attract supporters, and achieve their marketing objectives effectively. Remember that Google Ad Grants is a valuable opportunity for non-profits to amplify their online presence and make a positive impact in the community.

You can read more about Google Ads, or reach out to our team if you need help or have questions.