Good Chemistry are a new business which offer a new service proposition for New Zealand and Australian cosmetic start ups and businesses wishing to scale up. They offer a full rage of services and options for all budgets, including skincare formulation, product design and private label skincare.
The key design challenge was differentiating Good Chemistry from other providers and promoting their brand values and objective to set a new standard in modern, innovative, natural and sustainable skincare, cosmetic and wellbeing product formulation and design.
A key aspect of the business is a range of private label skincare products, which they wanted clients to be able to purchase and 'self service' online, making the use of these products for people to start their own skincare brand, as easy as possible.
Solution
Our solution for Good Chemistry was to firstly extend their visual design language then design a technical and information architecture that included a business website along with with an integrated ecommerce platform their Private Label to enable 'self service': Manage client memberships, accounts and purchase of products and services online through these accounts.
We then worked with Good Chemistry to develop written, visual and video content for their digital platforms and a small search marketing campaign to get things started.
Results
The Good Chemistry* website and business is going live and we couldn't be more excited! In the meantime, our team are continuing to develop the self service, membership and transactional platform using shopify.
