Every day, over 500 New Zealanders get food poisoning. We needed to ensure it's audiences including consumers, small food businesses as well as larger manufacturers and exporters, could get and use the information they wanted, when they needed it.
The Food Safety Authority was merged with MAF to form Ministry for Primary Industries and their website was 'tacked onto' the new MPI website in a rush to keep continuation of service. However, 8 years later, the Food Safety information model and content no longer met the needs of it's intended audiences and lacked integration to other related topics on the MPI website.