Mining search data with deep keyword research can unlock powerful insights for your business.
SEO is the process of making your website and digital assets more findable in organic search, the most common way people discover brands, services and products.
At Wellgood, we cover:
SEO site migrations,
Content strategy and production,
Google Analytics set up,
Local NZ and international SEO,
Conversion rate optimisation.
Our best-practice SEO approach:
We begin SEO projects by analysing the existing search traffic and metrics: What keywords are sending you traffic? What are people really looking for? What do they do once on your website? What can we learn from paid search?
This enables us to discover keyword opportunities and define a strategy focused on best returns. Through an audit, we’ll unlock quick wins you can tackle now, as well as broader opportunities for consideration.
SEO strategy & planning
There's no SEO strategy that fits all clients. We start by creating a plan for your content and landing pages based on your audience, market and website.
We then complete our technical audit of your website and define a link building schedule and plan.
We help you implement any technical, code and tracking changes required, then produce content for landing pages relevant to the keywords we’re targeting.
At this point, our link builders then begin creating high quality links to your site through our own outreach strategies, if required.
Scale & refine
We track and report on the rankings and traffic of all relevant keywords, plus your overall site metrics including engagement, conversions and revenue/spend. We continue revising our tactics with you to ensure we’re always learning and improving so we refine an adapt.