Our work -

good stuff.

Basically, we’re the people who just want to do some good, and help you do well. Here's some of our Well Good Creative work in action.

Good chemistry

web design for a wellington company - good chemistry

Creating a strong digital identity and platforms for a business that is ready to grow and scale in the future.

Website, visual language, ecommerce membership platform and content


website design for environmental consultants, Anamata, home page image

Building a strong foundation for a new Australasian environmental consultancy to thrive.

Brand, website and digital strategy for environmental consultancy.

r13 chat app

screenshot of R13 website

Enabling young people to make better life decisions by providing answers to their 'hard-to-ask' questions on relationships, sex, mental health and identity.

An AI-enabled chat app for young people.


Screenshot of morfit website hero displaying the back support product

Powering ecommerce and a 14% conversion rate for Morfit back support internationally.

Ecommerce strategy, Shopify and conversion optimisation.

are you ok?

Are you OK - image of display ads for digital marketing campaign,

Are You OK is a key part of MSD's Campaign for Action on Family Violence

Digital strategy, Google Ads & display advertising for Ministry of Social Development.


Screenshots of innerBoy app on mobile screen

innerBoy is an initiative of She Is Not Your Rehab to support indigenous men with a 30 Day healing journey.

Men's mental health app, website and digital marketing.

able & active

Able and Active screenshot

Able & Active enables older people to be able, active and independent longer.

Shopify development and digital marketing.


Kuini chatbot avatar graphic

An AI-enabled chatbot enabling wāhine Māori to quit smoking on their own terms.

Product design, innovation, AI, strategy, UX design

companies office

screenshot of the Companies Registry website

New Zealand's Companies Office suite of websites and app, including the Companies Register.

Product strategy and information architecture for suite of 23 websites.

Health -digital strategy

Anamata logo design
anamata website on a laptop

Te Hiringa Hauora (Te Whatu Ora, Health Promotion Agency) delivers public health programmes, marketing campaigns and research.

Digital strategy and 3-year roadmap

MPI - information architecture

MPI information architecture on website design

The Ministry for Primary Industries delivers Food Safety for NZ consumers, food SMEs, manufacturers and exporters.

Information architecture & experience design

Kick*ss websites • Campaigns that convert • Scroll-stopping design •

Wellgood delivers high impact digital.