Headless CMS

What is a headless CMS?

A CMS, or content management system, is used to manage your website and it's content, usually through a series of administer screens. Without a CMS, you would be relying on a web developer to make each and every change to the code base. At Well Good Creative, our Wellington web design team use a range of CMS, to meet the different needs of clients to build websites as well as web applications. We really like to recommend headless CMS where suitable, because of the many advantages to managing content in a modern and flexible way.

To best understand what a headless CMS is, it’s easiest comparing a headless CMS vs a traditional CMS.

While traditional CMS platforms manage the creation and display of content to a website, a headless CMS ‘decouples’ the management of content from the platform that displays it (e.g. website, mobile app, internet-enabled device etc). A headless CMS therefore offers greater flexibility to deliver content beyond the web, allowing you to embrace omni-channel and deliver your content via multiple of channels.

Benefits of a headless CMS

- Create once, deliver broadly: A headless CMS eliminates the need to duplicate your content efforts. It provides a centralised source of content for distribution across a wide range of channels, saving time and resources, and making it easy to keep content up-to-date across a range of channels.

- Faster project timelines: With a traditional CMS, there is a high degree of dependency. In other words, one stage of the process cannot begin until another is complete. With a headless CMS, all members of the team can be working simultaneously, enabling speedier project delivery.

- More design flexibility: With a headless CMS, you have the flexibility to create the presentation layer of your digital experience with any tools or programming language you like.

- Freedom to deploy best-of-breed microservices: A headless CMS provides the ideal foundation to take advantage of a microservices architecture approach. Rather than being locked into the tools provided by a traditional all-in-one CMS – such as email, marketing automation, forms and analytics – you have complete control to choose the tools that work best for the needs of your organisation.

Is a headless CMS right for me?

If you’re trying to decide whether to ‘go headless’, below are a few considerations that may help to guide your decision. If you answer yes to any of these questions then headless CMS development may be a good option for your organisation. Remember, Well Good Creative has a solution architect who can also guide to the best fit of technology to your needs.

- Do you have multiple delivery channels for your centralised content?

- Are you already reliant on one or more existing systems (such as mailing lists, forms, or e-commerce) that you wish to continue using?

- Do you have a strong preference for a presentation technology that does not provide content management?

- Do you have a need to quickly deploy a stand-alone campaign, range or product site?

Conversely, if you answer yes to these questions, you may be better off with a traditional CMS:

- Do you require your marketers or content editors to create their own pages with a high degree of flexibility?

- Do you need an all-in-one solution that provides content management, marketing automation, e-commerce, or other connected digital features?

We use Strapi, and other headless CMS, often within a Jamstack to build websites and web applications.

Thinking of building with headless CMS?

Chat to our team on whether the best solution is to ‘go headless’. Tell us about your project and request a call back or strategy session.