The Klaviyo marketing suite is more than just emails, its a unified customer platform that collects and stores customer data and integrations across your NZ or international websites and eCommerce stores.
The platform allows you to build journeys with Flow Builder, create customer segments, and then personalise customer comms across email, SMS, social media advertising and your website.
When we build a website for Wellington or NZ clients, we prefer to use Klaviyo, over other email options as has more powerful CRM features that are incredibly useful to social good campaigns, small business and NGO websites.
Klaviyo is suited to most businesses and NGOs from start ups, growing or larger commercial, ecommerce or government clients as it helps you personalise and automate your marketing campaigns and maintain longer term customer engagement. We recommend starting on an a cheaper, simpler plan when you create a new website and as you build more customers or clients, increase the functionality and size of your plan to suit. It's helpful to begin to set up customer segmentation right from the start, so you begin to learn from user interactions, and you can further refine this segmentation, and personalise your customer experience as you grow.
Klaviyo is known for a great range of integrations, return on investment reporting, and advanced segmentation capabilities that are really useful as your business or NGO website or campaign grows.
It enables you to really optimise customer experiences across email and other channels such as SMS that grow return visits and ongoing engagement. This is achieved by:
- Collecting and storing your customers’ most important information
- Segmenting your customers’ by their preferences and stage of the buying cycle
- Communicating with them about the causes, offers and promotions that matter to them
Klaviyo email marketing allows you to send messages triggered by legitimate preferences, and past CX data, rather than assumptions about your customers.
It's email. SMS and more. It's a CRM. With Klaviyo you can get a single record for every contact. This allows you to send segmented email campaigns and automations (flows) to increase site conversions, increase lifetime customer value, generate more UGC, and improve your overall customer experience. No two customer journeys should be the same, so this CRM can help you deliver a fantastic CX with high fidelity to each and every person if you wish. You can communicate with the right customers, at the right time, and put the right offers in front of them.
Klaviyo’s web tracking lets you know what your customers are doing on your site, so you can launch a campaign to people who:
- Haven’t stopped by recently
- Looked at a product but didn’t buy
- Are due to restock an item they purchased
- And every other crucial moment in their customer journey
We're a Wellington Web Design Agency and this is one of our favourite tools for start ups, charity, SME and government clients. We’re experts in creating highly-customised, beautifully designed journeys for your new and existing customers. We also help our clients to better engage with customers with multi-channel communications in one centralised hub.
Have a chat to our digital marketing and CX experts on whether this is the right solution for you. Tell us about your project and request a call back or strategy session.
