We put forward the ideas to create an intelligent chatbot that could be marketed via socials and accessed easily via Facebook Messenger, providing text message support and tools over a 30 day period. We worked with the THH team that included tobacco control and research specialists to evolve this idea.
The first version of the chatbot was created for male 'tradies' and tested for efficacy, with outstanding results, providing our hypothesis.
Building iteratively, we pivoted to designing a chatbot for and with wāhine Māori, who as a demographic group, had the highest prevalence of smoking and lower levels of engagement in more 'traditional' quit services.
We led the product and UX design and development of 'Kuīni' for wāhine Māori, bringing onboard Papakura Marae Health Centre
and Cocoa Solid
to create the content and provide expertise in hauora with avatar artwork by Xoe Hall