DXP stands for 'digital experience platform'. A DXP is a sophisticated platform which manages digital marketing and customer engagement services.
In the past, businesses may (and many still do!) purchase traditional DXPs which were large, expensive and quite monolithic. Now, as businesses increasingly look to adopt headless CMS, 'best of breed' SaaS services (like Shopify or Webflow) and microservice architectures, people are looking to replace these traditional DXPs with a more modern and nimble solution - composable DXPs.
Composable DXP is a carefully selected set of 'best of breed' applications and services, often micro services, integrated together to provide a complete DXP. Typically, this will include a headless CMS (to manage and distribute your content across multiple channels), with other services that suit the needs of the business including CRM, ERP, marketing automation, A/B testing and optimisation, ecommerce if appropriate together with web development approaches like Jamstack.
With this 'mix and match' approach, you can build a truly efficient and beneficial marketing and customer engagement platform cost effectively, that matches exactly what you need for your businesses, delivering great benefits to your engagement levels, marketing budget and bottom line.
There are huge advantages to using a composable DXP and we're happy to talk you through some of the options and advantages.