Webflow is another platform in our toolbox for 'high impact' websites. We may choose it to build highly visual and interactive websites, whether that be a marketing campaign, 'micro site' or a larger content rich website. It is also a fantastic platform for when you need to get a website to market at speed.
Webflow can greatly reduce the time-to-market and produce rich results quickly and very cost effectively. It also helps to overcome a number of challenges, particularly for complex interactions:
- Seamless connection between visual design and coding.
Visual designers create mocks/prototypes in a visual tool (like Figma) and hand them off to developers who need to code them. It creates an extra round of back-and-forth since developers have to go through an extra iteration of coding.
- Reduces the difficulty, time and thus cost to code complex interactions (especially animated transitions).
Designers can introduce beautiful effects and developers can more easily reproduce the same layout or effect in code.
- Simplifies optimising designs for various screens.
Your designs should be responsive right from the start.
Webflow is an in-browser design tool that gives you the power to design, build, and launch responsive websites visually. It’s basically an all-in-one design platform that you can use to go from the initial idea to ready-to-use product.
It can include ecommerce and an inbuilt CMS features as well. However, we prefer to use other platforms including Shopify for Ecommerce sites, and a headless CMS and Jamstack, if you are building a larger content rich/CMS based website or app.